What do we think? What are we attracted to? What do we spend our time and energy on?

Interview question: What inspires you the most while working on a project?

Ketna answers:

Anyone who offers ‘original thinking’. The less conditioned, the better. Thoughts that do not even have to had an ‘educational’ underpinning, but melded out of keen and authentic observations of ‘life’, and the human condition. One such person is ‘Osho’, also known as ‘Rajneesh’. Clarissa Pinkola Estes is another one. She is controversial for proposing that both assimilation and holding to ethnic traditions are the ways to contribute to creative culture and to a soul-based civility. Everyday people inspire me. 8. What’s the future of design?

I see the world becoming more and more about ‘people’, and less about ‘things’. A lot of creativity today gets diluted in a commercial attempt to please everybody, with the emphasis on bottom line profits for anonymous shareholders. I can envision the future being shaped by virtual communities leaning on each other’s ‘free’ opinions rather than be the unwitting recipients of products thrust on us by the clever propaganda we are subjected to today. I foresee a return to individualism.

What’s the future of design?

I see the world becoming more and more about ‘people’, and less about ‘things’. A lot of creativity today gets diluted in a commercial attempt to please everybody, with the emphasis on bottom line profits for anonymous shareholders. I can envision the future being shaped by virtual communities leaning on each other’s ‘free’ opinions rather than be the unwitting recipients of products thrust on us by the clever propaganda we are subjected to today. I foresee a return to individualism.